Samsung conducted an internal evaluation of its US marketing operation and put off several workers because of this, as shown by a report by The Wall Street Journal. The timing is notable since Samsung’s chief marketing officer of almost four decades, Marc Mathieu, suddenly left the firm last week.
Mathieu’s title might not be recognizable, but he had been instrumental in forcing Samsung to invest from the YouTube founder community and steered the company through many tough periods. These include his managing of this Galaxy Note 7’s catastrophic remember in 2016. Mathieu also helped establish the Galaxy S8 and S8 in addition to the subsequent year — telephones that did much to restore the organization’s battered reputation.
More recently, he spearheaded collaborations using YouTubers such as Casey Neistat to”humanize” the firm — he led an industrywide push to put money into technology YouTubers and other founders rather than standard advertising agencies, laying the groundwork for a lot of the business now.
“Creators are today, in a certain way, the marketers and advertisers of our products,” he said last year.
As stated by the WSJ, Samsung was exploring whether its advertising team had violated company policy with respect to copes with business partners. It is the type of audit which could have appeared for kickbacks or other kinds of bribery involving Samsung personnel and advertising partners. Nonetheless, it’s uncertain what type of violations the audit discovered.
The WSJ notes that advertising workers frequently accompany spouses to sponsored entertainment events such as the Super Bowl or even Oscars, which such behavior can pose a conflict of interest. This behavior could call into question” whether entrepreneurs are devoting funds to the best-performing marketing channels,” stated the book.
Samsung declined to comment on whether the audit happened, or if Mathieu’s death was connected to this investigation.
In a statement emailed to The Verge, the business downplayed any wrongdoing. “Recently, organization changes have been made to our marketing division,” a representative said. “We have a strong management team in the US who remains focused on continuing to provide our customers in North America with the products and experiences they have come to expect of the Samsung brand.”
Mathieu and Samsung said last week the prior exec was going on to pursue additional opportunities, though Samsung has yet to name a replacement.
As stated by the WSJ’s report, the analysis has generated considerable unrest in Samsung. The book notes that a few staff members go without severance about March 15th after the audit (although Mathieu’s death was announced before the ). Employees allegedly stated that Samsung’s findings were insignificant and they were treated unfairly.