Latest Facebook tool replies to the question “Why am I seeing this post?”


Facebook announced today it is adding a feature referred to as “Why am I seeing this post?” to News Feeds. Comparable to “Why am I seeing this ad?,” that has appeared alongside ads since 2014, the newest application includes a dropdown menu which provides users information about why this article appeared in their Information Feed, together with hyperlinks to personalization controls, as reported by TechCrunch.

Meant to provide users more transparency to the way that Facebook’s News Feed algorithm functions, the upgrade comes as the firm deals with different significant events which have highlighted the system’s openings, such as possibly harmful ones. These include its role in allowing that the dissemination of a movie shot during the shooting strikes on New Zealand mosques fourteen days past, which were initially broadcast with Facebook Live; a lawsuit registered from the U.S. Department of Housing and Urban Development that accuses Facebook’s ad-targeting instrument of violating the Fair Housing Act and its own role in distributing propaganda and misinformation (after decades of criticism and complaints, Facebook recently announced plans to downrank anti-vaccination articles and prohibit white nationalist content.

Facebook’s statement states that is the first time its “built information on how ranking works directly into the app.” Users will have the ability to get “Why am I seeing this post?” As a dropdown menu in the ideal hand corner of articles from buddies, Pages, and Groups within their Information Feed which shows information on how its algorithm chose to position the article, such as:

  • Why you are visiting a specific post on your News Feed — for instance, if the article is from a buddy you created, a Group you combined, or even a Page you followed.
  • What advice normally has the biggest influence over the sequence of articles, such as: (a) how frequently you interact with articles from individuals, Pages or Groups; (b) how frequently you interact with a certain kind of article, as an instance,
  • videos, photographs or hyperlinks; and (c) that the prevalence of the articles shared with the individuals, Pages and Groups you follow along.

The identical menu may also have hyperlinks to customization choices, such as See First, Unfollow, News Feed Preferences, and Privacy Shortcuts. The organization’s blog article said that “during our research on ‘Why am I seeing this post?’ people told us that transparency into News Feed algorithms wasn’t enough without corresponding controls.

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“Why am I seeing this ad,” a comparable feature that started in 2014, will be upgraded with to add more info. By way of instance, it is going to inform users whether an advertisement appeared in their Information Feed because a firm uploaded their contact lists, such as emails or telephone numbers, or when they worked with an advertising partner to set the advertisement.


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